BX—S

Bixel Studios is a creative technologies lab pairing flagship‑brand creative direction with AI‑native production systems.

Los Angeles, CA Est. by Ian Macpherson Creative Direction — AI Imaging Systems
Selected Work2021—2026
Reel
Creative Direction, 2022–2024
Creative DirectionFilm
HRL — Horse Racing League
AI Launch Imagery, 2026
Creative DirectionAI Imaging
Lotto SS26
AI Campaign Imagery — From CAD, 2026
Creative DirectionAI Imaging
Nike Basketball
Creative Direction — Photo + Video, 2023
Creative DirectionPhotographyFilm
Basic.Space — The New Luxury
Creative Direction — Photo + Video, 2024
Creative DirectionPhotographyFilm
Nike Golf & Tennis Club
Photography & Art Direction, 2023
Art DirectionPhotography
Air Force 1 — Fall/Winter 2023
Photography & Art Direction, 2023
Art DirectionPhotographyFilm
Nike Sisterhood Collection
Photography & Art Direction, 2023
Art DirectionPhotographyFilm
American Express — Shop Small
Photography & Art Direction, 2021
Art DirectionPhotography
Interscope Reimagined
Photography, Film, Motion Graphics & OOH, 2022
Creative DirectionPhotographyFilmOOH
Open House Digital Festival
Photography, Film & Graphic Design, 2021
Creative DirectionPhotographyFilm
CapabilitiesA focused stack

Direction and production under one roof. The judgment of a flagship brand studio, built into systems that scale.

Direction

  • Creative Direction 01
  • Art Direction 02
  • Brand Narrative 03
  • Photography 04
  • Motion & Film 05

Systems

  • AI Imaging Pipelines 06
  • Product-Accurate E-comm Imagery 07
  • Custom Model Training 08
  • QC & Brand Standards 09
  • Content Systems at Scale 10
StudioLos Angeles
15+
Years directing brand imagery
100
Images delivered in 7 days
LA
Beachwood Canyon

Bixel Studios was founded by Ian Macpherson after fifteen years directing imagery inside major brand organizations — years spent approving work at scale, killing frames that were almost right, and defending standards against deadlines.

That judgment is now the product. The lab pairs senior creative direction with production-grade AI imaging systems — delivering campaign and e-commerce imagery with the fidelity of a flagship studio, at a fraction of the timeline.

Anyone can scale images. Bixel scales taste.